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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pearson

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson ebook
ISBN: 0071364153, 9780071381185
Page: 400
Publisher:
Format: pdf

In their book, “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” Margaret Mark and Carol Pearson discuss the value of creating iconic identities to bring meaning and profit to a brand. In the book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, the authors argue that the “meaning of a brand is its most precious and irreplaceable asset.” And I agree. Margaret Mark and Carol Pearson expanded Jung's range of archetypes, and outlined twelve basic archetypes in their 2001 book – The Hero and the Outlaw – Building Extraordinary Brands through the Power of Archetypes. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes List Price: $29.95 ISBN13: 9780071364157 Condition: New Notes: BRAND NEW FROM PUBLISHER! As I realized this transformation, I was reminded of a book I read (ok, half-read) called The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. This inspiring book gives a very powerful roadmap to building extraordinary brands through the power of archetypes – the mythical and cultural symbols and images that drive ongoing meaning and actions in our lives. Keep meaning to pick up a copy of 'The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes' – I think one of the authors was the other half of Archetypology. [THE HERO AND THE OUTLAW: Building Extraordinary Brands Through the Power of Archetypes. Will be sure to check out Spinks. In the book "The Hero and the Outlaw - Building Extraordinary Brands Through the Power of Archetypes", authors Margaret Mark and Carol S. Hero and outlaw Finding the brand within and telling the world An excellent reference work to support you to get clear about the 'brand within' is The Hero and The Outlaw by Margaret Mark and Carol Pearson.